For the PGA 2017 Championship at Wentworth, MediaBase Direct was commissioned to create a bespoke application to capture 'passive' date entries. So what do we mean by passive data capture? At exhibitions, show rooms and other sales event opportunities, stands can become extremely busy, where staff may not be able to speak to all stand visitors. LeadSwipe is a fully passive data capture application, where stand visitors can interactively browse a range of products, request more information and even book a test drive without the need of speaking with a staff member.
BMW identified there has been an in-efficiency where the number of customers was always greater than the number of Staff, leading to the creation of LeadSwipe.
LeadSwipe is a dynamic data capture solution, with a real fun and interactive presence.