After a fantastic result at Motorcycle Live 2017 with over 100,000 visitors over 9 days. MediaBase Direct helped capture data for BMW Motorrad compliantly and efficiently through both their LEADR Data Capture solution and LeadSwipe, their passive data capture solution.
Jason Thorne, BMW Brand Experience Manager quotes:
"Keeping up with the ever changing needs of a customer and the manner in which we collect data has never been so important". "With over 100,000 visitors to Motorcycle Live 2017, we must have innovative solutions to those customers who either do not want to speak with a BMW staff member or those who wish to leave contact details but cannot find an available staff member to speak with".
"MediaBase utilised LEADSWIPE which is a passive data capture app, strategically placed around areas of the stand with high footfall". "This allows customers to view the product range, book a test ride or request more information – all while keeping data compliant and secure…another solution that was well planned and executed by the team at MediaBase Direct".